Synopsis
Even the world's top companies make mistakes. Insiders reveal how plans that seemed like a good idea turned into commercial calamities,
Episodes
Season 11
Doomed DesignsEvan Davis uncovers the scarcely believable stories of how some of the world's most successful businesses have made monumental mistakes.2E2Marketing Mess-upsWith British business leaders, Evan Davis reveals how marketing and publicity plans can turn from clever ideas into commercial catastrophes.3E3Disastrous DecisionsWith top business leaders including Sir Martin Sorrell and Sir Gerry Robinson, Evan Davis analyses deals that spelled disaster and projects that backfired.
Doomed DesignsEvan Davis uncovers the scarcely believable stories of how some of the world's most successful businesses have made monumental mistakes.2E2Marketing Mess-upsWith British business leaders, Evan Davis reveals how marketing and publicity plans can turn from clever ideas into commercial catastrophes.3E3Disastrous DecisionsWith top business leaders including Sir Martin Sorrell and Sir Gerry Robinson, Evan Davis analyses deals that spelled disaster and projects that backfired.Cast
